Happy Throwback Thursday, everyone! 

For this week’s classic cocktail we are heading back in time to Italy in the early 1900s to recount the history of one of the most famous apéritifs of all time: The Negroni! 

Like most cocktails, the actual invention of the Negroni is unknown and in its place is an urban legend about Count Camillo Negroni asking a bartender in Florence, Italy to take his favorite Americano cocktail (equal parts sweet vermouth and Campari) and strengthen it with another liquor. The bartender obliged by adding gin, and then switched the garnish on the drink from a lemon peel to an orange peel in order to distinguish it from the Americano. And thus, the Negroni was (supposedly) born! 

This cocktail is both a classic and incredibly simple: it really is just equal parts Campari, sweet vermouth, and gin. It’s hard to get much easier than that. 

Our preferred method is as follows: 

• 1 1/2 oz gin 
• 1 1/2 oz Campari
• 1 1/2 oz sweet vermouth 

Gather your ingredients plus your jigger, orange peel, bar spoon, and serving glass. This drink is traditionally made directly in the serving glass, so you need not worry about a lot of prep here. 

Fill your glass with ice, and pour equal parts of each ingredient in there. 

Give the whole thing a quick stir, add your garnish, and there it is! 

As an apéritif, a Negroni should be served before a meal, but we’ll let you decide when to drink it! 

Cheers, everyone!